STATEMENT OF INTENT I have been asked to create 4 posters for an ITV thriller. Thrillers are often dark, psychological and violent, this gives me a good base on how to create my posters and the show itself. However, advertising comes with certain rules and regulations that must be met by the ASA (advertising standards authority.) The organisation requires these regulations to be met to ensure advertising and marketing is safe, not offensive, minimal violence and no drug use. Often thrillers will have a higher PEGI rating meaning they are not suitable for a younger audience, to protect the younger viewers that may see the posters they have to follow the rules of the ASA. ITV depends on advertisements like those that are used at bus stops and on billboards to increase their viewership in turn making them more money. It is important that these advertisements are presented in an appropriate and professional manner to ensure firstly, no one is offended, and secondly, that the vi...